Many people ask how we picked the name ELK.
The name comes from Elk Lake in Elk Rapids, Michigan. A beautiful place up north near Lake Michigan.
Our family has been going there every summer since before my daughter Maya was born. My husband has been going there since he was a little boy.
Some of initial designs were born in a cottage on ELK lake. They were inspired by the nature in the surrounding areas. ELK lake continues to be the place that inspires me artistically year after year.
Our goal is to make comfortable, hip, quality kids shoes that provide good value. As a mother, these are the things I look for when I go shopping for my little one.
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